The secret to making people buy your product

There is no greater waste than building something extremely efficient, well architectured (is that a word?), with high quality that nobody wants.

Yet we see it all the time. We have the Agile manifesto and Scrum probably to thank for that (the seeing bit.) “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software”. It’s the valuable bit that is embodied by the Product Owner in Scrum, or “the value maximiser”.

Lean Startup has taught us that we suffer from cognitive bias and simply assume we know what customers want, and therefor should treat our requirements as assumptions. Get out of the building and ask our customers! We all know that Henry Ford would disagree. But could both be right.

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Verbal Turn Indicators For Intercultural Product Owners

Jujutsu exams are coming up. One of the things that examiners want to see in jujutsu is the use of go-no-sen, sen-no-sen and tai-no-sen. Go-no-sen means that you respond to an action of your opponent, tai-no-sen means you act simultaneously and sen-no-sen means you take the initiative and act before the opponent has a chance.

When we debate product features, roadmaps, implementations, marketing plans etc. this happens all the time. We listen to what the other person has to say and respond (go-no-sen) or we interrupt and try to take over the discussion (tai-no-sen).
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Don't Build That Product

At the Agile Chef Conference I facilitated a workshop where participants could experience how Aikido can be used to resolve conflicts on the work floor as well by applying verbal Aikido. At the end of the session someone asked me to demonstrate the best defence against a sword attack; I responded by turning around and running as fast as I could.

So how is that in Product Management? what ideas are ideas you should really run away from?

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The Best New Years Resolution: Agile Product Management

Agile Product Management is grounded in the Jobs to be done theory and Lean startup principles. In my book “The Product Samurai” I described how you can effectively apply these techniques to be a better Product Manager, but what I didn’t’ cover was why not everybody is doing this already?

Making up for that, and unveiling the seed conditions for the next level of Product Management, I am pleased to give you the best new years resolution: Agile Product Management

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The Customer Pain Map

Customer Pain

Customer Pain

“Ouch, that really hurt.” “What was it?” my sparring partner replied. “The choke or the overstretching of the elbow joint?” “The quick throw, I had no time for proper fall breaking.” I replied.

It happens in our sport, we try and experiment and try to find the best way to perform a technique. The goal is not to inflict pain but to figure out what works and what not. Knowing where the pain is and whether it affects the recipient is important beyond jujutsu and in fact is the core of Product Management.

Let’s look at a handy visualization of customer pain to help Product Owners and Product Managers to prioritize.

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Guest blog: in response to "The Five Belts of the Product Owner

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This is a response to Chris Lukassen's excellent post titled, "The Five Belts of the Product Owner." If you haven't read it, my post won't make much sense, so go read it before you delve further into my post.

Chris's post brought up many thoughts and feelings because it hit the intersection of two of the things that are taking up much of my focus as of late, Judo and Product Management.
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ISO/IEC 27001:2013 and Scrum 5 Ways to Make it Less Painful

At some point, you get a nose for things that don’t feel right. Things that sound reasonable when explained, yet you get that gnawing feeling it sort of goes against nature. Working with Scrum and compliance to ISO is one of those things. Here are 5 ways to merge a rigid security standard, without violating Scrum values like focus, openness or its pillars, transparency, adaption and trust.

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The Five Belts Of The Product Owner

What is your level?

What is your level?

One of the cool things that Europeans added to Judo is the belt system. Japanese are patient by nature, they either do or don't. In fact they distinguish only the black belt, you either have it or are progressing towards it.

We need a bit more guidance to know we are on the right way, hence we have the different belts (which actually originate from the game of pool.) So what are five distinct levels of Product Ownership that we can observe and what must change before we move on to the next level?

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Help Me Create a Better Way to Prioritise Features

Do you remember the legendary PID? the Project Initiation Document. The famous big binder that we used to create in the beginning of a project to satisfy governance and then bury in a drawer so we could get started. Then agile came and we broke things down. We learned story maps, customer journeys, vision statements, business model canvases. For me it works for the big picture, but when it comes to feature development or epics, it's not perfect.

Product Samurai use elegant weapons for a clear and effective battle. So what is our weapon of choice? I have not yet seen te ultimate tool. But I'm close and I need your help to complete it.

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