Recently, a leading IT weekly, in the Netherlands, Computable, reported that the software product industry is an important source of innovation in Europe. The same article reported that the European software product industry in under pressure from American product vendors. Each decade brings new challenges for various Industry sectors, for example in 70’s the invasion of Japanese car makers in the western markets and the push of Korean and Taiwanese consumer electronic products in 90’s. A great deal of innovation in software business is driven by small and mid-size companies, who either know what customer wants or found a way to rapidly discover what customer wants.

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