The Customer Pain Map
“Ouch, that really hurt.” “What was it?” my sparring partner replied. “The choke or the overstretching of the elbow joint?” “The quick throw, I had no time for proper fall breaking.” I replied.
It happens in our sport, we try and experiment and try to find the best way to perform a technique. The goal is not to inflict pain but to figure out what works and what not. Knowing where the pain is and whether it affects the recipient is important beyond jujutsu and in fact is the core of Product Management.
Let’s look at a handy visualization of customer pain to help Product Owners and Product Managers to prioritize.