Over the past five to ten years, continuous integration has become a no-brainer for every medium to large scale software development project. It's hard to imagine going back to not having every commit (or push) automatically trigger a build of the code and, most importantly, a test run of of the code. That test run will surely include unit tests, but setting it up to also run integration tests used to be harder. You'll need to automatically deploy the application to the target middleware environment and then run the integration tests against that environment.
The Deployit plugin for the new 3.3 release of Atlassian Bamboo adds the enterprise-scale deployment capabilities of XebiaLabs Deployit to Bamboo. This allows you to speed up your development process by adding automated deployment to your continuous integration setup and make the the first step towards continuous deployment and continuous delivery. Instead of deployment being a bottleneck to your development process, it will be be an integrated part of it. You can test your application on the target platform as soon as possible, find any platform incompatibility and deployment issues early on, and, when it's time to deploy to the production environment, your deployment will be quick and reliable.